Client：安慕希
Agency: Bamboo
Published/Aired: March 2023
Agency: Bamboo
Published/Aired: March 2023
Description：
在这个欢乐的夏日，Melody Kuromi 大耳狗与安慕希联名酸奶携手合作，为你带来一场别开生面的美味体验！这次，我们将可爱的IP形象与美味的哈密瓜酸奶进行了有趣的互动，为消费者带来更多乐趣。
在包装设计上，IP抱着哈密木瓜展现出活泼可爱的画面。当消费者手拿产品时，他们仿佛在与IP进行互动，就像手捏IP脸蛋一样。这种互动式设计让消费者感受到与品牌和IP之间的亲密联系，增强了产品的亲和力和趣味性，让他们更加愿意尝试这款美味的联名酸奶。
让我们一起享受这个充满乐趣和美味的夏日，让 Melody Kuromi 大耳狗与安慕希的联名酸奶陪伴你度过每一个清爽的时刻！
In this joyful summer, Melody Kuromi, the big-eared dog, and Anmushi co-branded yogurt work together to bring you a unique and delicious experience! This time, we have made an interesting interaction between the cute IP image and the delicious cantaloupe yogurt to bring more fun to consumers.In terms of packaging design, IP holds a Hami papaya to show a lively and cute picture. When consumers hold the product in their hands, they seem to be interacting with the IP, just like squeezing the IP's face with their hands. This interactive design allows consumers to feel a close connection with the brand and IP, enhances the affinity and fun of the product, and makes them more willing to try this delicious co-branded yogurt.Let’s enjoy this fun-filled and delicious summer together, and let Melody Kuromi Big-Eared Dog and Anmuxi’s co-branded yogurt accompany you through every refreshing moment!
Team member：King Trista Hans jiu
Package design：2D
Package design：3D
